Direct Marketing Services

 

Our Target and Direct Marketing Strategies Ensure All Your Hard Work is Paying Off

An effective direct marketing campaign can play an important role in new business lead generation. Whether it’s an impactful piece of direct mail, an email broadcast or a focused telemarketing campaign, organisations that want to grow their business can’t ignore the benefits of a well-planned targeted direct marketing activity.

 

What exactly is direct marketing?

Simply, direct marketing is making a specific offer to your target market and then tracking the response, leads and sales so you know which offers are producing the best results. Unlike “image advertising” where you spend your hard-earned profits to “get your name out,” direct marketing is part art and part science that is measurable.

The real advantage with direct response marketing is being able to test campaigns and tweak the sales copy and creative elements to improve your marketing ROI.  In other words, you know immediately if your marketing efforts are producing positive results.

How We Can Help

Whether it’s direct mail, display advertising, email marketing, catalogs, publicity, newsletters, trade shows, commercials, the Internet, or one of the other thousands of ways to use direct response marketing, you and your business will love your marketing ROI when it’s properly executed.

It all starts with identifying the best marketing message, sending it to the right target markets, then using direct marketing strategies that produce the best results. That’s where we come in.

We specialize in identifying the best strategies; crafting compelling marketing campaigns and helping you implement them for powerful results!

Direct marketing is all about generating a response from customers and prospects without waiting for them to come to you. The key is to define a compelling and clear call to action that stimulates response from your target market. Follow up with a call and you can magnify the response rates.

Studies show that high proportions of business people still review and sort their mail on a daily basis. If you create something relevant, innovative and of genuine interest, this gives you access to customers that could be ready to do business right away. Likewise, everyone has email. A well thought out email campaign can be extremely effective, especially where you’ve gathered email addresses on an opted-in basis by providing something of interest on your website.

Direct marketing helps you build profitable customer relationships and deliver positive ROI. We can help you achieve specific business objectives such as (but not limited to):

  • Generation of new business leads and reduce lead generation costs
  • Cross-sell or up-sell to existing customers and convert leads into sales
  • Resuscitation of lapsed or dormant customers
  • Improve customer loyalty
  • Eliminate profit-killing price discounts.
  • Earn the business of quality clients who advocate your business.
  • Improve your client relationships.
  • Get profitable and repeat sales.